Giving a tradition a facelift.

ADLS is the leading independent membership organisation representing the New Zealand legal profession.

They assist Lawyers with their practices and careers, and foster collegiality, thought leadership, and professional development – to better the industry.

Formerly named Auckland District Law Society, ADLS needed to show the New Zealand legal community they were a contemporary national organisation, creating products and services that represented the latest innovations.

We developed a brand strategy that focused on ‘Connecting New Zealand Lawyers’, changing the name to the more regionally neutral, ADLS, to reinforce its national coverage.

The new brand identity is strong, simple, and clever. By giving their traditional coat of arms a more contemporary edge, it’s now relevant today – and relevant nationwide.