Kiwibank takes flight

Kiwibank are the bank made by New Zealanders, for New Zealanders. Their goal is to have every engagement with their customers reflect this authentic kiwi approach to banking. We were tasked with creating a new range of credit cards, with a design that both engaged their customers and connected with their overall brand purpose. Alongside this objective, they are transforming their business and focusing in on a more aligned objective, which includes celebrating their unique and successful partnerships. It was a lot to fit into the small real estate of a credit card.

We went wide with concept development, covering a range of approaches from Matariki constellations to New Zealand flora in macro. The chosen design was a contemporary illustrative approach to our unique local birdlife, celebrating Kiwibank’s longstanding relationship with the Department of Conservation. Each card held their own bespoke bird illustration; Kererū, Kea and Tūī, brought to life with the natural greens of the Kiwibank colour palette. The physical production was highly considered, turning the illustrations into multi-layered print finishes that move as the birds themselves do.