Introducing our new podcast series: Behind the Brand

Qantas is the undisputed ‘Spirit of Australia’. But what about a banks like Westpac? Or an insurer like NRMA? Can they claim ownership of ‘Aussie values’ too?

These are some of the questions we ask in the first episode of our new podcast series, Behind the Brand. Each month, we’ll push deep into the branding world’s most pressing issues, challenging industry experts to share their opinions (and give up their secrets).

Listen now as Strategy Director Debbie Spence answers our most pressing question: Who owns Australian values?