The influx of emails in the past week has been brands’ version of queuing at the supermarket for a pack of toilet paper. You don’t need to do it, but since everyone else is, you feel obliged to join in.

Our Director of Brand Voice, Hamish Cargill discusses the similarities across brands’ COVID-19 communications to customers and shares his insights on how you can avoid joining the herd.

To read the full article, visit Mumbrella.