Chatbots are social media 10 years ago, says Hamish Cargill, and the fledgling tech would do well to take note of its more evolved cousin.

Take yourself back a decade. Business had just discovered social and most were scrambling to get in on the act – no one wanted to be left behind. Jump forward and we’re seeing something eerily similar happening in the world of chatbots as brands of all shapes and sizes scramble to get a chatbot to market.

Read the rest of the article at Marketing Mag.