In our 30th year, we’re committed to giving our agency the energy and creative edge needed to succeed for 30 more.

To further extend our specialist capabilities, we’re acquiring Davidson Branding – a leading retail and consumer goods branding agency.

Davidson has been run by founder Grant Davidson for 35 years. Grant and his award-winning team of 10 will be joining Principals in our Melbourne office, bringing a deep and proven capability in FMCG and packaging and giving us unrivalled scale in Australia and New Zealand.

We admire the expertise and unique experience of Davidson. Beyond that it is the similarities in strategic mindset, creative quality and team culture that have drawn our agencies together.

We look forward to welcoming the Davidson team and clients into Principals from 1 March. With enhanced capabilities, agility and focus on in-market impact, this launches a new era of positive change.

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Contact us to learn more about how Principals can make your brand a force for positive change.