During the past decade, government has applied enormous effort to open itself up to citizens; to make its leaders, programs and services more visible and more accessible to constituents.

Despite these efforts, too often the complexity of department structures play out to the community at large making it difficult for citizens to understand and engage with the work.

But it doesn’t have to be this way. Brand architecture – the practice of presenting organisation and structure clearly – can be a strategic ally in achieving citizen-centred simplicity.

Read the full article on Government News.