Brand Voice

Insights  |  Brand Strategy  |  Experience  |  Employer Brand & Culture  |  Design  |  Brand Voice

Find your authentic brand voice

We shape messages that connect with people in ways ChatGPT can only dream about. Our words get to the heart of things that matter to your audience, which is why clients across Australia, the UK, USA and Asia Pacific trust us with some of their most complex communications challenges.

Since 2005, we’ve been the humans behind the human voices of some of Australia’s most iconic brands. And while we’re known as leaders in brand voice, our services go way beyond that today. We name companies and products. Craft strategic narratives and key messages. Train teams to write with confidence, and help you find your voice in the market. So you can sound exactly like who you are.

Our brand voice capability includes

• Brand narrative and voice development: Every brand has a story. How you tell yours can help you focus your purpose and provide valuable direction. We can capture your brand essence in a strategic narrative, then develop a distinctive brand character and voice that reflects exactly who you are. We’ll codify your voice in a guideline, and equip you with practical tools to help you sound like you whenever you write.

• Copywriting and naming: We know every word matters. And whatever the touchpoint, we’ll land the message in a voice that’s authentically yours. We’ve written everything from airline safety messages and menus to annual reports, websites and executive speeches. And if you’re after a name for your business, product or program, we use a tried and tested workflow that brings rigour to a highly subjective process.

• Training and implementation: When it comes to brand writing, everyone in your team needs to be on the same page. Without guidance, individual styles and habits can work against your brand expression. So whether you’re implementing a new voice or just want to get your people across the basics, we can help. Our training sessions are hands-on, entertaining and brilliantly practical.