Employer Brand & Culture

Insights  |  Brand Strategy  |  Experience  |  Employer Brand & Culture  |  Design  |  Brand Voice

Build a magnetic brand from the inside out

When your people are inspired, aligned and empowered to make positive change, the effect on your brand can be staggering. For many organisations, business strategy, culture and brand are inextricably linked. And with employer brand specialists involved in most of our projects, we’re uniquely equipped to help you create an enviable culture.

We’ll help you align the internal and external dimensions of your brand so you can compete for the hearts and minds of your most important audience — your people. We organise, simplify and align key employee brand concepts to help drive real business value. And we go beyond strategy packs, developing the tools you need to equip your people and leaders to work towards your shared goals.

Our capability in this area includes:

• Culture shaping – purpose, values and getting your people onboard with your strategic priorities. We’ll help you create a great place to work by ensuring alignment across strategic priorities, brand, values, customer experience and, of course, employee experience.
• EVP and EX – Finding, engaging and keeping great talent means coming up with a compelling offer for your critical talent segments, developing a great EVP, formulating a plan and then putting it into action with a suite of practical tools.

• Living the brand  – Whether it’s a simple update or a full brand makeover, it’s important to bring your people with you. And keep them there. We create internal engagement programs to build understanding and excitement around your refreshed brand with strategies and tools to engage your people. We can also help you hardwire the brand into what you do and how you do it, and measure the impact.