Get in touch with what people really think
Principals is one of those rare branding agencies with insights specialists in-house. We use both qualitative and semiotic insights to inform our strategy and creative recommendations. We bring your customer worlds to life and define insights that enable more confident decision-making.
Even with the amazing resources and analytics we have at our fingertips, we know unbiased data is the most useful. So we approach our work with sensitivity and integrity, using the latest tools and methodologies. Our outputs inform the creation and development of brands that resonate with their audiences.
For our clients, having this capability woven into their brand project delivers more effective outcomes through informed decision-making and more efficient project management.
Our insights team offers:
- Qualitative research that informs brand strategy, value propositions, identity and experience
- Specialised semiotic capability that taps into cultural meaning for more powerful signs, symbols and stories
- Customer persona development that brings customer segments to life for organisations
In collaboration with our long-term quant and analytics partner, The Navigators, we offer:
- Brand strength and performance studies
- Distinctive brand asset studies to measure the fame and uniqueness of your brand assets
- Segmentation that makes sense of markets and equips organisations with a common understanding of customers