Closer.

True collaborators don’t put up walls — maybe that’s why Gilbert Walker was one of the first legal firms to adopt an open plan office. And why an off the cuff comment “There are we people, and there are me people — we are not me people.” became the starting point for a fresh new framework and identity that celebrated their differentiated and unique practice offer.

Together we created a personable, boutique identity and strategy that visualised an intelligent, social practice who value connection, relationships, shared contribution, with a reputation for excellence.

Visually creating a welcoming and soft feel, yet professional with a modern sophistication, containing a subtle nod to closeness and collaboration within the W letterform. Sharp angles combined with a fresh pastel palette were used to show precision with a contemporary edge, without feeling harsh or cold.

Closer to the answer. Closer as a team. Closer to their clients.