Personally Invested

Our Brand Partnership with Hobson Wealth

In 2016, when Hobson Wealth emerged from the acquisition of the New Zealand Macquarie private wealth business, we embarked on a mission to craft a brand identity that resonated deeply with New Zealanders. Within a tight three-month timeframe, we developed a strategy, name, story, and visual identity, completely replacing all Macquarie touchpoints across three cities.

Named after Captain William Hobson, the brand embodies the pioneering spirit, diligence, and visionary leadership of New Zealand’s first Governor. With an elegant colour palette, rugged New Zealand landscapes, warm, inviting staff photography, and refined language, we created a luxury yet approachable brand that reflected how advisors personally invested in their clients.

As Hobson Wealth transitions to Forsyth Barr, we reflect with pride on the journey we’ve shared over the past eight years. Together, we’ve evolved the brand to encompass new investment offerings and successful advertising campaigns, brought it to life through office fit-outs, and created memorable events. We extend our heartfelt thanks to Hobson Wealth for their trust and partnership throughout their journey.