Twitter moving from a little bird logo to an X is a radical symbolic shift. Small bird symbolism is all about innocence. Small birds do no harm. They speak to the timeless, gentle life of the countryside, of jolly industry and productivity.

Birds are close to the heavens, tied to the symbolism of the sky. The sky is where the gods and our imaginations live – hence the saying, “blue-sky thinking”.

X symbolism is quite the opposite. By being so different, it signals radical change for Twitter.

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Read the full article on The Sydney Morning Herald.

Mary Winter is Insights Director at Principals.